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World Tea Conference & Expo is North America’s most anticipated gathering of the tea industry. It is focused 100% on teas and related products while bringing together industry all rounder to one exclusive venue.
This year’s World Tea Conference & Expo – held March 21-23, 2022 in Las Vegas – was an exceptional tea conference that brought together thousands of tea enthusiasts from around the world. The expo offered insightful educational sessions, mind-blowing show floor, the 20th Anniversary Celebration, the Tea Bar, awards, and endless networking opportunities.
Photo via World Tea Media
2022’s conference is the first in-person after the two-year pandemic-induced challenges. The event emulated the celebration that every cup of tea is and had an overall positive vibe all round.
This year and all the events it offered brought out the inner child in all tea lovers and also became a mixing bowl for networking and collaborative opportunities to help small and new business owners to take that next step ahead. Events like Tea Business Incubator provided an insightful peek into the nitty-gritty of what it takes to run a business in tea.
And of course this year’s event only solidified our belief that when tea lovers are huddled into one place nothing short of magic blooms in the air.
Nepal Tea Collective took part in the World Tea Conference and Expo for the third time this year. Six years ago in 2016, Nishchal Baskota marked the beginning of his tea business by standing behind the small booth with a handful of tea from his family garden in Nepal to showcase. This year, the Nepal Tea booth expanded to showcase more than 12 delectable teas from additional four smallholder farms in Nepal. The team actively put Nepali orthodox tea on the map and even got a chance to showcase the iridescent flavors to tea industry veterans and experts like James Norwood Pratt.
In addition to meeting fellow tea biz wizards like The Chai Box. Nepal Tea Collective was also part of the Tea Business Incubator. Nishchal Baskota shared his insights based on his important experiences both as a Nepali tea producer and an American importer of the Nepali teas with 140 tea business enthusiasts. The conversation facilitated by Baskota highlighted the importance of empowering farmers while practicing sustainable solutions to practical business problems that could range from packaging and shipment issues to customer experience and transparency.
Nepal Tea Collective has been shaping the identity of Nepali teas worldwide for almost a decade now and they encourage Nepali smallholder tea farmers to make a direct contact with their teas and their stories because we are collectively building an identity for Nepali Tea.